Your initial focus should not be on money. Many start ups fail because they put all of their effort into making big profits straight away. Of course money is good, but your focus should be on creating a great brand with good quality products. Put your customers and your love for doing it first and money will follow.
2. Research
Do your research. Do more research and then do lots more research. Find out who your target market and your competitors are and learn everything you can about them. Researching and understanding your market should be a top priority and you should be constantly continuing to research through the entirety of your brand's life.
3. Brand
Focus on the brand and not on the individual design of the clothing. What you are selling is a brand and not how great your design is. Create a brand for longevity by building up a solid brand promoting a feeling of trust and quality.
4. Simple
You don’t need to start big. Although choice is a good thing it is best to keep your first range manageable and to test its response before investing a lot of money and time into it.
5. Reinvest
Profits that you make from selling your clothing should be reinvested back into more stock and designs. Do not be tempted to start living the high life and find that you cannot afford to fund orders or expand your promotion.
source file www.start-a-clothing-line.com
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