Your initial focus should not be on money. Many start ups fail because they put all of their effort into making big profits straight away. Of course money is good, but your focus should be on creating a great brand with good quality products. Put your customers and your love for doing it first and money will follow.
2. Research
Do your research. Do more research and then do lots more research. Find out who your target market and your competitors are and learn everything you can about them. Researching and understanding your market should be a top priority and you should be constantly continuing to research through the entirety of your brand's life.
3. Brand
Focus on the brand and not on the individual design of the clothing. What you are selling is a brand and not how great your design is. Create
